
The use of the terms «bull» and «bear» to describe market outlook is derived from the manner in which these animals attack. A bull tends to charge with its horns thrusting upward into the air, whereas a bear tends to swipe its paws downward to attack. These two distinct styles are metaphors for market activity on a. If the market has a positive outlook, it’s considered a bull market. By contrast, if the market has a negative outlook, it’s considered a bear market. Bulls A bull market is one marked with optimism and high investor confidence.