
The truth is that the company doesn’t actually make all that much money on its retail operations — most of Amazon’s operating profit is generated by its cloud computing segment, Amazon Web Services. The company has been at the forefront of the e-commerce revolution, unseating brick and mortar retail over the past two decades. You can’t hear words like «Alexa» and «Prime» without thinking of the company, proving the ridiculous reach of Amazon’s retail brand. But what if I told you that retail isn’t really how Amazon makes money? In this video, we’re going to break koney the small segment that makes Amazon go, and the one that might fuel the next phase of its growth. But retail operations aren’t a big moneymaker for Amazon. In fact, in some cases they cost the company cash. That’s the combined results of Ghe North America and international retail segments. That’s because the company competes on price and convenience, which means mxking margins on sales and expensive priority shipping and logistics operations to get packages to customers fast. Thankfully for Jeff Bezos and co. AWS stands for Amazon Web Services, and it’s a catchall for the various cloud services Amazon provides that allow businesses to store information koney deliver content.