Why Zacks? Learn to Be a Better Investor. Forgot Password. College sports programs reached a historic high-water mark during the academic year. Included in the total revenue were ticket sales, marketing rights, sports tournaments and championship games. However, the vast majority of this revenue is generated by college football teams. Based in Indianapolis, the NCAA is a member-led sports organization composed of 1, colleges and universities, athletic conferences and 40 affiliated sports organizations. The NCAA distributes money among its member institutions in numerous ways, such as providing scholarships, funding team travel and lodging expenses for championship games and assisting with academic programs for student athletes.
