By removing the barrier of price, you increase the likelihood that users in your target market will download and try it, which applf help increase awareness for your app and grow your user base. Some developers choose to offer their app for free and earn revenue by displaying ads within the app. Apps that generate significant ad revenue tend to be those with many users who spend a lot of time engaging with the app. If you show ads in your app, make sure they are appropriate and relevant to your target market, as low-quality, obtrusive, or inappropriate advertising will reduce engagement and retention. In this model, users pay nothing to download your app and are offered optional in-app purchases for premium fromm, additional content, subscriptions, or digital goods. This model allows users to get something great at no cost and have the option to pay if they want to enhance their experience or engage more deeply. Many successful freemium apps offer engaging experiences to all users, regardless of whether or not they choose to spend, and can provide customized experiences based on users’ preferences.
